Category: Roger’s Tips (page 19)

Most spiders have eight eyes, and that is how you, the business owner, needs to be – aware of everything changing around you, constantly finding ways to improve your business, and, very importantly, knowing when to seek outside sources for…

In my last entry we spoke about establishing goals for your business.  Whether you’re planning on opening a construction company or a bakery, a small accounting firm or a large recording studio – we all need goals.  It’s the companies…

A good business development strategy can provide you with a road map for making key decisions for your business, such as product development, customer service and acquisition, quality assurance, training, etc.  Your business development strategy will lead to the creation…

Here’s a great way to get your business known, invite potential customers to an open house! During the open house promote the benefits of your product or service and offer the chance to experience it first hand. Don’t go overboard…

If you are comfortable in your field, if you are seen as an authority, then speaking engagements are an effective way to market yourself.  If you are able to, there is no better opportunity for exposure than getting up at…

Sponsoring is a terrific way to get your company’s name out to the local community. And given today’s economic circumstances, there are plenty of sponsorship opportunities out there worth taking advantage of. Pay attention to your local town’s events. Are…

Effective marketing goes beyond simple ad placement in local publications; it is about establishing a distinct voice that speaks directly to your potential customers. It’s also about making these potential customers not only believe in your business, but also support…

Whether it’s online social media networking or going to local networking events, make sure you’re not only getting your name out there, but that you’re getting your company’s name out there, too. Social Media networking is a relatively new concept…

If you’re remotely familiar with gardening, you know that the best way for a plant to grow is to remove all the extra shrubbery that inhibits sun and water from getting to it. Having the same mindset towards your business’s…

… and you’ll be its most effective spokesperson. When you love your job, you become your company‘s most effective spokesperson. Learn to love your job, if you don’t love it now, make the changes necessary so that you do love…