Whether it’s online social media networking or going to local networking events, make sure you’re not only getting your name out there, but that you’re getting your company’s name out there, too.
Social Media networking is a relatively new concept that is both inexpensive and easy-to-do. It’s important to make sure that you utilize it correctly. Make sure that you take the time to learn how to properly use these tools so that they have a more fulfilling and lasting effect on your company. There are a lot of buzz words out there – blogs, Facebook, Tweets – make sure you know what each one does so that you are getting the most effective message out there and networking with the individuals you think will best help with your company’s growth.
In fact we are sponsoring a seminar this Thursday on the subject: How To Use Social Media To Build Your Law Practice
Keeping a blog is a lot of hard work (as you see here we work tirelessly to keep my blog interesting and engaging – and I do hope you find it engaging). Then keeping that blog top of mind is the next step.
Twitter is a great way of doing that because its an “OPT IN” kind of community. Your “followers” are following you intentionally – and because they are following you it means that they want to hear what you have to say. Tweeting is a great way to drive people to your newest blog entry, to an upcoming event or to tell your followers some great news. Twitter is also very useful when you need to ask for advice. Have a business question that you want to ask your circle of friends? Shoot out a Tweet – your followers will respond with tons of useful advice.
There are many other online options like Facebook, LinkedIn and one on Long Island that we at Champion Office Suites support is the LongIslandbiz2biz.com – it’s business networking targeted to the Long Island business community that I find very useful.
Traditional Networking events are still a great way to meet other like minded professionals and develop strong, professional relationships. The industry as a whole may be heading more towards online social media networking, but there is still nothing like a handshake and face-to-face conversation. LongIslandbiz2biz.com has a very robust Networking Event Calendar where you can explore the upcoming events and also post one of your own. Newsday and Long Island Business News also have good calendars.
Remember, the important thing when networking is to always position your company in the best possible light and to not force feed a potential client or partner information that they may not be interested in hearing. Whether online or in-person, always position yourself as relaxed, amicable and knowledgeable. Make your potential clients and/or partners at ease and networking should come easy to you.