Sponsoring is a terrific way to get your company’s name out to the local community. And given today’s economic circumstances, there are plenty of sponsorship opportunities out there worth taking advantage of.
Pay attention to your local town’s events. Are there any races coming up? Plays? Auctions? There could even be local educational events. These are all great opportunities for your business to get involved in supporting the community. Charity events, too, are a great way to market your company’s name. Look for local charities that are near and dear to the community and donate money, products or services. Once you’ve done this, call-up the local media publications and tell them about what you did – or issue a press release – and make sure that word gets out that you are an upstanding business.
Regardless of the type of event that you choose to sponsor, make sure it has some sort of tie to your business. Providing sponsorship is a unique marketing tool – while your business is being given an opportunity to market its name to the general public, it’s also aligning itself with that organization or cause; make sure this positively reflects upon your business. Take the time to review the opportunity and make sure that you want you are comfortable with your business’s name being associated with the event. Most of the time, it’ll probably be okay but let’s face it – there’s not much sense in a cake shop specialist going out and sponsoring a chili-eating contest.