Bunny Hop Road! Really?
You’d think that when real estate developers were busy assigning names to streets they might have taken into consideration the plight of the home office worker that finds themself living on Poop Deck (Freeport, Texas), Crummy Road (Clark Fork, Idaho) or even Bar Beach Road (Port Washington, New York), not to forget the aforementioned and very popular, Bunny Hop Road.
It’s difficult to get past that don’t you think? I mean, visualize that address on your letterhead and business cards? Nah, there has to be a better way.
You want to convey an image of professionalism, and build credibility and trust with your clients, prospects and business resources. An “appropriate” business address can make all the difference in creating the best first, (and lasting), impression.
Think a Post Office Box will do the trick? I’m afraid that isn’t the answer to the address challenge! A PO Box implies start-up business working at home on a dining room table. I’m sorry but that’s just the way it is. Once you establish that particular image in a prospect or client’s mind, it’s significantly more difficult to convince them of your experience, stability and expertise.
And if you factor in a less than professional telephone answering system you have quite simply lost credibility with everyone that reaches out to you by phone or mail.
What kind of first impression does your business make? What image do you convey? In this time of incredible business competition, it’s important to consider each and every aspect of your brand and of course, this includes how you communicate with your customers.
Whether by phone or mail, you want every customer touch point to be highly professional and to reflect your expertise and credibility.
Sad to say but sending invoices and correspondence with a non-business appropriate address undermines your brand; including Bunny Hop Road on your email signature minimizes your professional image. It’s as simple as that.