Introduction

First Impressions are Critical

First Impressions are Critical

Someone I was meeting for the first time handed me his business card. When I got back to my office, I noticed that his tel # was substantially cut-off. The card looked really really cheap, and the lack of quality showed. He had obviously used a cut-rate printer.

I am always amazed how people will skimp on things as important as their business cards. Busn cards are a part of your ‘first impression’. You want them to be good. You want them to be memorable too, if possible – but for the right reasons, not the wrong ones.

Never take risks with the ‘first impression’ that you present.  You always want it to be good.

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