Your Image Helps to Establish Your Authority
When selling your services to prospects, it is critical to establish yourself as an authority. The more you are perceived as an authority the less the resistance to your offering. Authority is one of the strongest sales motivators
Your image is a key part of establishing authority. You need to look the role you are playing. Your office and business environment must support that image. The person answering your phone must support that image as well. Working from home with a cell phone for an office phone just doesn’t cut it. You will be limiting yourself with this image.
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