Spring is in the air, and with the increase in vaccinations and the threat of Covid diminishing, there seems to be renewed hope and optimism.
Many business owners are restarting their sales and marketing endeavors in the hopes of growing their business with new clients as well retaining and growing their existing clients.
At the same time, there is also a feeling of fiscal conservatism borne out of closely watching their finances over the course of 2020 and now into 2021 as well.
Many businesses, whether they suffered a big setback as a result of Covid or were able to maintain a continual flow of business, are now more cautious as they assess what marketing actions they should take or should be put on the proverbial back burner.
There’s no shortage of options to help a company market themselves, and the challenge lies in determining which efforts will be cost effective and generate the desired results within budgetary constraints.
Happily, there are several marketing efforts that can lead you to the results you desire and one of those is blogging. There are many benefits to developing a blog, including:
1. By posting blogs on your website, you will be refreshing the content, and this will help in your rankings on the search engines. (Reference).
2. A well-written blog will keep your web visitors on your site longer.
3. You can repurpose your blog on the various social media platforms, thereby effectively driving people back to your site.
4. Your blog provides you with an opportunity to showcase your subject matter expertise.
5. Cross-blogging with other business bloggers offers you an opportunity to share content and get exposure to a different market.
6. Unless you hire a writer, blogging is free.
Taking all of this into consideration, there are no downsides to blogging other than a responsibility to keeping your content current, but once again you can hire resources that can efficiently create your blogs for you, regardless of the frequency.
As we finish out the first quarter, take a close look at your marketing action plan for the rest of the year and consider blogging. It’s cost efficient and can be a very effective tool in your marketing toolbox.