Here’s a simple question – would you like to grow your business in 2015? If you’ve answered yes (and I imagine many of you have!) then I’m going to suggest that you take a few moments to peruse this post and read about what you can start to do today. Yes today because why wait! January has passed, we are rolling through February and there is no time like THIS time to get started. Remember – YOU are responsible for your success.
How Do You Stand Out in a Sea of Sameness? Fundamental to pretty much everything that you do in the world of branding, marketing and sales is having a clear understanding of what makes you different. We live in a highly competitive world and to not be able to communicate your main points of business differentiation, as well as how these differences equate to an improvement in your prospect’s situation, is tantamount to not winning new business.
Are You Mining the Gold in Your Database? So many businesses spend a significant amount of time and money trying to win new clients and while you always have to keep your pipeline filled with new prospects you should also turn to your existing database for the fastest and most cost effective way to bring in sales revenue. For instance, do ALL of your clients know about ALL the products and services that you provide? Do you know everything that there is to know about your clients and do you confirm this information on a regular basis? (Situations change and it would be a shame to miss an opportunity simply because you didn’t know to go after it!). Do you regularly reconnect with dormant accounts? Why not?!
Do You Stay on the Grid For the Long Haul? Pardon the old cliché but business development is akin to gardening. You put in the seeds, water and nurture and then after some time, the seeds begin to sprout and grow. (See how that cliché makes sense!) Getting new business can take a long time and if you vanish from sight your prospects (or referral sources) will simply forget whom you are. Stay visible, build your credibility and “add value to the relationship” even before there is a “real” business relationship. Share information, make introductions, and invite your contacts to events and meetings and you will be seen as a business resource and not someone that is hounding them for business.
As I said at the very beginning, the BEST time to put these successful sales tips into action is right now because the sooner you start the sooner you will get results.
PS Did you find these business development tips helpful? Do you have any questions? Please let me know and I’d be happy to elaborate further.