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Marketing is Not a One-Time Event

Developing an integrated, ongoing marketing program is a challenge for companies of all sizes. Larger companies typically have a whole department devoted to marketing, and smaller ones may just have a handful of staff loosely involved with marketing….or maybe, just the principal. No matter the staffing levels, the need for consistent marketing is the same….Continue Reading »

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KISS – Keep It Simple Stupid

Great advice…..try to keep everything as simple and as easy as possible. Don’t make things tougher than they have to be. Simplicity leads to ease and efficiency which results in greater profitability.

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Total Responsibility — It’s Yours!

As the owner of a business, you are responsible for everything that happens….even if it is something that you have delegated to someone else. The saying, “The buck stops here!” rings true day-in and day-out. When delegating to others, work hard to understand their competence. When you bring them into a project, fully, and simply,…Continue Reading »

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Finish Upbeat

It is always great to finish every day and every thing on a positive note. It seems to me that most of us focus on went wrong during the day and then dwell on it – beating up ourselves and/or trying to figure out how to fix the situation and avoid it in the future….Continue Reading »

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Following Up After a Networking Lunch – How to Extract Maximum Value from Your Networking Efforts

Networking lunches play an integral role in how we go about making new business contacts and connections. I’ve found a direct correlation between the time spent networking and the number of new business opportunities. This is rarely the result of a single sit-down meal but rather a carefully constructed process that may take equal parts…Continue Reading »

Persistence – Don’t Give Up On It!

Persistence, stick-to-it-iveness, hard work, what has happened to that? It used to be easy. But as our lives become more complex, and we are pulled in many more directions, we find that it is harder and harder to be persistent…..and to get things done….the IMPORTANT things. What used to come to us naturally now takes…Continue Reading »

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