Live and love your company

… and you’ll be its most effective spokesperson.

When you love your job, you become your company‘s most effective spokesperson.

Learn to love your job, if you don’t love it now, make the changes necessary so that you do love it. Those in charge must be genuinely positive in their feelings towards their line of work. This will, in turn, make them more effective spokespersons for the company and also create a positive buzz surrounding the business as a whole.

Having a positive attitude towards work gives people the impression that the business is successful from the inside out; that those involved with the company truly love what they do and that the company’s profit is directly correlated to the passion their people bring to work every day of the week.

This is a belief system that must start at the top.

Create a positive environment to work in. Doing this will make it that much easier to come to work. Keep your office clean and it won’t seem like everything’s a mess when you’re there. The more organized you are, the easier that it is to find things which, in turn, creates that much less stress.

Also, when hiring people in the new year, make sure to surround yourself with those who care about the line of business they’re in and not individuals who are there “just to pay the bills.” Make sure those joining your company share in your enthusiasm for the line of work you’re in. And always keep the floor open to suggestions — everyone should feel like they‘re part of a team whose sole goal is to create profit for your company.

Next week . . . Cut out additional expenses to help your business grow.